The Export Marketing Imperative Michael R. Czinkota

ISBN: 9780324222586

Published: December 1st 2004

Hardcover

252 pages


Description

The Export Marketing Imperative  by  Michael R. Czinkota

The Export Marketing Imperative by Michael R. Czinkota
December 1st 2004 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 252 pages | ISBN: 9780324222586 | 7.47 Mb

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, TheMoreIncreasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more.

An essential resource for entry- and mid-level managers involved in marketing and exporting.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "The Export Marketing Imperative":


mtransmiter.pl

©2012-2015 | DMCA | Contact us